Performance Marketing Manager

New York, NY

Fetch Pet Insurance, a tech-enabled pet wellness company, has consistently been an innovative leader in the pet insurance industry, offering the most extensive and all-inclusive pet insurance and health advice since 2003. 

Put simply, Fetch makes vet bills affordable. We offer a comprehensive product that does not have any restrictions based on breed, age, or size. We cover vet visits and the treatment for illnesses and injuries, not one or the other. We are believers in helping pets get through their bad days but also focus on extending the good days. How do we do that? – through a wide portfolio of amazing and innovative offerings under our umbrella, which include Fetch Health Forecast, our pet health and lifestyle blog, The Dig, and our partnerships with Project Street Vet and animal no-kill shelters across North America.

At Fetch, you are a part of that innovation that helps to create an impact of change. We value transparency among our coworkers and always have an open line of communication. Ask anyone who works here, it is an all-hands-on-deck, cross-functional, collaborative effort, where you will be able to interact with brilliant, creative, like-minded individuals who have an equally immense passion for pets.

As a company, we understand the importance of work-life balance and prioritize the mental health + well-being of our employees, ensuring you can thrive both professionally and personally. 

Not just pets, we want our employees to live their best lives, too — here at Fetch, you will have:

  • Comprehensive medical, dental, and vision insurance
  • 401K matching
  • Personal paid time off, 10 paid annual holidays, floating days
  • Educational Assistance programs
  • Department incentive perks
  • Fetch Pet Insurance discount - 50% off, up to $1,000 a year

As a Performance Marketing Manager you’ll lead the way we connect with customers to drive acquisition through our Affiliate, Paid Social & Display, and Paid Search channels, and will play a pivotal role in achieving revenue objectives through paid media programs. 

You’ll work closely with our marketing agency, as well as internal team members  across marketing, business intelligence, and creative services to activate new partners and channels, optimize existing campaigns, and develop challenger experiments and messaging that increase the efficiency of marketing budgets to drive new customer acquisition. 

You have a passion for applying a quantitative approach to prioritization and problem solving, and are experienced in hands-on-keyboard channel management work (though you will only be responsible for that in the affiliate channel). You are highly analytical, and a self-starter that thrives in a fast-paced environment. 


  • Managing & optimizing affiliate program, including onboarding of new partners and active management and optimization of existing partners and campaigns. Applying strategic, analytical, and a critical eye towards partner assessment and campaign performance. Ensuring smooth partner onboarding, and cultivating relationships with high-potential affiliates, including comparison sites.
  • Supporting onboarding and optimizing performance for additional partners & campaigns onboarded through business development teams.
  • Managing agency partner for paid search & paid social, ensuring that tasks are completed to the highest-standards and campaigns and budgets are well-optimized to KPIs.
  • Conducting regular campaign performance analysis, leveraging data to provide (and action) insights and recommendations to improve performance against targets.
  • Tracking, analyzing, reporting and optimizing programs - keeping stakeholders informed of performance wins, opportunities, and risks.
  • Identifying and evaluating new opportunities for growth across digital channels.
  • Regularly iterating upon our digital marketing efforts (spend strategies, creative, etc) to improve performance against customer acquisition targets and KPIs.
  • Supporting forecasting and budget management to ensure accurate spend and pacing, and helping with monthly billing process including invoice tracking and reconciliation for activated media.
  • Prioritizing tasks effectively to maximize impact and meet business objectives.
  • Navigating cross-department conversations legal and finance to ensure all affiliate activities comply with legal and finance requirements.
  • Maintaining a flexible approach to respond to shifting priorities and emerging opportunities.

How you'll measure success:

  • Drive growth in customer acquisition through strategic initiatives.
  • Achieve or exceed monthly, quarterly, and annual performance targets for key metrics (CPA, ROAS, revenue growth).
  • Develop, launch, and optimize marketing campaigns that achieve targeted results.
  • Efficiently manage budgets to maximize ROI and hit performance goals.


  • 4+ years experience as a digital marketing manager or similar role, with a focus on performance marketing, affiliate marketing, or marketing analytics. 
  • Strong preference for analytics, performance marketing, math, or finance background.
  • Analytical mindset with the ability to interpret data, derive insights, and make data-driven decisions. Must be extremely comfortable with numbers and performance analysis.
  • Proficiency in digital marketing tools and platforms, such as GA4, PowerBI, Tableau, or other similar reporting tools. Experience in Google Ads, Meta, and Microsoft Ads a plus.
  • Proven track record of successfully managing digital marketing campaigns and projects, ensuring timely delivery and achieving desired outcomes.
  • Strong project management skills, including the ability to plan, prioritize, and manage multiple projects simultaneously.
  • Excellent interpersonal and communication skills, with the ability to foster positive relationships with affiliates, agency partners and internal teams.
  • Detail-oriented approach with a commitment to maintaining brand consistency and quality standards.
  • Strong problem-solving skills and a proactive attitude in addressing challenges and finding solutions.
  • Self-motivated and goal-driven attitude, with a desire to get things done and make an impact
  • Data-driven mindset and ability to analyze and communicate with data to measure results and drive strategic decision-making
  • Flexibility and ability to adapt to changing priorities and deliver results in a fast-paced environment


Fetch is a high-growth, Warburg-Pincus portfolio company. We are a passionate group of 200+ employees and partners across the U.S. and Canada dedicated to helping pets live their best lives. We have two offices (New York City, NY, and Winnipeg, Canada), and we currently provide security to over 360,000 pet parents. 

We don’t just accept differences — we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products, and our community. We are proud to be an equal opportunity employer. We recruit, hire, pay, grow and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law.